Psychiatric Interviewing

Sit down. Now tell us everything.

The root of our experience is based upon a more than 30 year tradition of conducting in-depth one-on-one interviews. We apply this knowledge by designing discussion guides that employ Psychiatric Interviewing to engage respondents, and follow their thought process to understand the key factors considered in decision-making. Our goal is to walk away with the clearest picture possible from our interaction with your audience.

So what is psychiatric interviewing? It's designed to help people think more clearly about how they feel about things. Using this technique on products or services that people don't think about everyday can unlock deeply embedded attitudes and emotions. It's why we can collect deeply emotional information in an online environment.